06 / 06 Six Pillars · Beyond The Music
Greater Manchester
Civic positioning, social-change heritage, Salford centenary tie.
In Short
Civic positioning, a long record of social change, and the Salford centenary year.
Detail — Greater Manchester
06
Of Six Pillars
Greater Manchester has built and exported music culture for decades. Beyond The Music carries that lineage directly: co-founder Oli Wilson is the son of Tony Wilson, whose In The City helped shape the city's music industry. The festival lands in the year Salford turns one hundred as a city.
Rooted in Salford at the heart of Greater Manchester, BTM helps cement the region's place at the centre of the creative economy.
Keep Exploring
The other pillars
- 01 Industry and Cultural change Building fairer ways for the music and content industries to work and grow. Read pillar
- 02 Co-operative governance What it means, who owns it, how to join. Read pillar
- 03 A diverse and inclusive event Inclusive on and off stage, with a diverse lineup and Pay It Forward access for all. Read pillar
- 04 INSPIRE Year-round programme connecting young people aged 16 to 25 across Greater Manchester with the creative industries. Read pillar
- 05 Art is a Human Right Our creative-rights principle and the AI questions it raises. Read pillar