150+ artists, 100+ speakers, nine summits. A lot to find your way through.
So we made it easier. Tell the Concierge what you are working on and it points you to the right rooms, the right sets and the right people.
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Plan your week
The summits, keynotes and sets that suit you, with times and rooms. Four days, 150+ artists and 100+ speakers across MediaCity.
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Find your people
Artists, managers, labels, sync, live. Tell it what you are working on and it suggests who to meet. Introductions only happen when you both say yes.
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Join the right groups
Small chats with people doing what you do: Artist Village, the Creative Industries AI Summit, INSPIRE 16–25 and more.
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Ask anything
Set times, summits, getting to MediaCity, where a stage is. Answers come back in seconds.
Tap a question to start the chat.
Three steps, no app.
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Tap the button or scan the QR
It opens WhatsApp with a hello already typed. No app to download, no sign-up.
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Say what you are here for
The earlier it knows what you are after, the better your introductions.
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Get answers and introductions
Sessions, sets and directions straight away. People only when you both agree.
Optional, and on your terms.
We built Beyond The Music as a co-operative because the industry works better when connections are made on fair terms, between the people who make the work. This is a small, practical part of that.
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We never message first.
You send the first message, and that is the permission.
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Introductions need two yeses.
Nothing moves unless both people agree in the chat.
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Reply STOP any time.
It ends everything.
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Deleted after the dust settles.
Conversations are deleted after 23 October 2026.
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People still run safety and welfare.
If the Concierge cannot help, it sends you to the team.
- Read the full privacy notice
Good to know
Will it message me first?
No. It never messages anyone first. You open WhatsApp and send the first message, and that is your permission. Nobody is added from a ticket list.
Is it a real person?
No, replies are automated, built with Advcy. If it cannot help, it points you to the team. Safety and welfare are always with our team on site, not the bot.
Who can read my messages?
Members of the Beyond The Music team and Advcy may read conversations to check answers and improve the service. Please do not share sensitive personal or payment details.
How do introductions work?
When the Concierge thinks there is someone you should meet, it asks you both first. Nothing is shared and no contact is made unless both people say yes in the chat.
How do I stop?
Reply STOP at any time and everything ends.
What happens to my data?
We process your WhatsApp number, your messages and our replies to answer your questions and, where you ask, suggest introductions. Conversations are deleted after the pilot closes on 23 October 2026. We do not use your number for marketing.
Questions we have not covered? Contact the team.